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About Us


Hi there, I'm Shelley Dunn, the graphic designer behind this little brand called Labels by Shelley. If you are interested in knowing who I am read on...

When did it all begin?  In 2012, I started Labels by Shelley as a little something on the side of my fashion label. I printed a few labels for friends and then friends of friends as word spread that I had equipment for printing labels, which I used for small runs of care labels for my shelleyd creations.
From there the business grew and I have since expanded into logo design, sticker printing and I also source woven labels and swing tickets from a factory I have partnered with offshore. I have upgraded equipment and I am constantly testing and researching ways to provide the best product - clothing labels that are excellent quality and last.
What makes my labels great apart from the quality?  Well, I have a Bachelor of Design with first class honours gained through Massey University.  Label design isn't boring to me, I want your labels to catch the attention of your customers and great layout design will do this.
What other skills do I have that might help you?  I worked as a contract pattern-maker and ran my own fashion label for a number of years. I have experience in production in-house and with NZ based production companies. If you are just starting out, don't hesitate to ask if you have questions about more than just labels. I would love to help.
Follow me on Facebook and Instagram and get in touch if you have any questions.